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HomeArticlesGoogle AdsenseGoogle Adsense: Pros and Cons

Google Adsense: Pros and Cons

28 02 2014 - Chris
Since Google started the first context sensitive search ads in 2000 (the “real” Adsense started in 2002), the system has been optimised by now, and the global annual cash flow of Adwords (the advertising side of Google) was more than 40 Billion US$ in 2013.
Shortly, the system works as follows: you get paid for clicks on context sensitive advertisements in your website/blog (context sensitive means the ad code reads the page content where it is embedded and generates ads according to the subject – that’s why ads for webmasters are placed on the webmaster sites).
Depending on the model (integrated search box, context text ads, image banners etc) Google pays out 51% to 68% of a campaign. 
The costs per click (CPCs) are calculated on an auction basis and vary depending on the amount of Advertisers and their budget. To explain the system in detail, we would take up a separate course, but in one word, CPCs vary depending on the subject primarily. Logically, a website about cats will have a higher CPC that that about banks and finance.
We know both sides, using Adwords to promote our agency (paying as an advertiser) and Adsense to advertise on our content sides (earning as a publisher).

So What are Best Sides of Adsense?

  1. No minimum threshold of your website traffic 
  2. Easy-to-use platform for creating campaigns for publishers
  3. Fully automated system, no negotiations, rates are made by the actual internal market situation
  4. Adsense payouts are reliable and punctual monthly or seldomer at your will, once you reached the minimum payment
  5. Just one account for multiple sites/blogs is required.
  6. Continuous development (CTR is growing yearly due to new formats; possibility to filter “cheap” ads or ads which don’t match the subject of the site etc)
  7. Complete income and user statistics (periods, prices, countries, browsers, devices etc)
  8. Convenient report generation as well as automated customized report generation with subsequent emailing

No System is Perfect

  1. Not all payment systems are supported in every country. In the worst case — just checks (Nigeria eg.), but also other variants (Western Union)
  2. Payout threshold may look high at the beginning ($ 100,-)
  3. Extremely strict terms and conditions (violators get banned without a chance to appeal)
Taking into consideration our experience with contextual ads, I would suggest every site owner or blogger using Google Adsense for monetising. Google is very unlikely to become a bankrupt in the coming year, and the payouts are fair and safe. 
All that information and much more details can be found on
Do you earn money with Adsense as well? Please, share your experience with us. 
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