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HomeArticlesContent & UsabilityCreating Website Content


Creating Website Content

19 02 2014 - Vita

Most websites in the internet are content sites consisting of articles or news. The more articles you have on the website, the more users you can get and the more money you can make. But not everything is as easy as it seems. There are lots of sites stuffed with thousands of articles, so the search engines must have added some more criteria to the qualitative content and the way it’s updated.

Unique Content is a Must

Forget about success if you are going to copy the content from other sites. The information published on your site or blog must be original, that means it does exist on your website only. The websites which display articles copied from other internet pages have a short life due to penalties or bans, which is inevitable.

Content should be Added Regularly

It’s no longer enough to stuff a website with content and wait for users; the website must develop further. The oftener you publish new articles on your website or posts in your blog the better it is for its ranking.

Content Quality

Auto-generated text is no go (though it worked at the very beginning of the internet development). No, search engines don’t see into the English grammar but the time your users spend on the page is taken into consideration by Google. Write interesting comprehensible articles to keep your users longer on the page and always put yourself in their place while writing an article. Is it useful enough for them, would YOU read it? 

You can add images to your content; this method gives odds to the design of the articles and attracts readers. Highlight the most outstanding information:

  • Use paragraphs to divide the text and headlines to skip to another idea
  • Underline keywords
  • Use bold or italic formatting to make it easier for users to perceive it. I usually use it in the middle or end of the article to capture the readers’ attention when it weakens.

Article Length

A SEO article should be approximately 400 to 500 words long (or longer) but not shorter than 300 words.


Comments (2)
Gano44 # 25 02 2014 at 17:32 0
Any article must start with a H1 heading, right?
0 # 25 02 2014 at 19:09 0
Yes, but some cms have the article title as H1, so you should start with H2 in the body (Joomla for example). "Creating Website Content" is H1 here, which is not in the article div itself.